I am past the idea that the page layout or code is or ever was something that I could somehow protect. The Google Analytics code that I use to track my traffic and improve my site is different.

In short, I expect that you would delete that tracking code from your pages when you steal from someone else. However some hapless Germans are not this clever and as you can see… they shifted the imagery but if you look at the code… we its mine and its pretty lame that after several requests to have the tracking code deleted I have been ignored.

I have tried to contact Mode Wübbenhorst. Of course I have heard nothing. If you have any ideas, I am open to suggestions. The email listed on the site is giselawuebbenhorst@web.de and here is some of the WhoIs info.

I think that thing that bugs me the most is that I am reminded every time I look at my stats. I am not looking at a ton of traffic so the addition of the Mode Wübbenhorst traffic skews things.

So after (re)launch, I went ahead and posted to a couple of CSS/design galleries. My hope was to generate some traffic so that I could see the strengths and weaknesses of the design and content. There have been a few surprises, and for revealing those, I am grateful to those that have taken the time to look at my site.

Google Analytics = time black hole.

Googles Analytics is a massively powerful tool. You can track just about anything, but there are a couple standouts in this application. These are just my favorites… deciding which are the most useful would be tough to call. I think it depends on what you want to know.

Content by Title

I like this because it lets me quickly understand what content visitors are looking at, the only drawback is if you have not made your title unique… I do and that had really helped me get a quick picture of my visitors experience.

Navigation Summary

I always have a tough time finding this in the UI, but the hunt is worth it. Being able to see how visitors are moving through the site lets me focus on improving that experience.

Map Overlay

Google calls this the “Geolocation visualization” and it is one of my first stops. Who is looking at your site? California? Sure. New York, why not? China… um wow.

CrazyEgg… very pretty

CrazyEgg is one of my favorite tools. Knowing where a user clicks is an amazing advantage. You can see what is working and what is not. I use CrazyEgg at work to test homepages and landing pages. Showing our stakeholders what is working (or not) in a beautiful, visual method pays off. People “get” this tools visual approach.

One of the surprises for me was revealed by CrazyEgg. This surprise was on my portfolio page. I could not believe how may people clicked on the URLs link. And that’s the thing about CrazyEgg. You set up the test thinking you understand how the page will work… and at the end you realize that people are interested in what they want, not always what you expect.

CrazyEggs visual tools make this tool something that will always be in my bag of tricks. The recent(ish) addition of the Confetti view is the most interesting to play with, though I wish I could save the data out as a self-contained SWF (hint).

Check out CrazyEgg and Google Analytics.

* This is harder than you might imagine, I am perhaps the worst client I’ve ever had.